Creators Who Move Your Audience.
We run a creator network, so a campaign starts from people we can actually reach rather than from a scraped list and a cold email. Briefing, usage rights, and measurement are handled in the same place as the sourcing.
Reach Is Easy To Buy And Hard To Trust.
Most influencer budget goes wrong before any content is made — in who got picked, and in what was agreed with them.
- Audience numbers say little
- Follower counts are purchasable and engagement is gameable. Picking on reach alone is how budget reaches an audience that was never really there.
- Rights get discovered late
- Content you cannot run as an ad, or cannot run after thirty days, is a cost you pay twice. Usage is a contracting decision, not an afterthought.
- Nobody agreed what success was
- With no measurement plan before the brief, results arrive as screenshots of view counts and the campaign cannot be judged or repeated.
From Shortlist To Measured Campaign.
The whole path, because handing off between a sourcing agency and a media team is exactly where campaigns leak.
Sourcing from our network
Creators we can reach directly through the VIRALOAB network, matched to your category rather than to whoever happens to be available.
Vetting past follower count
Audience make-up, engagement quality, and previous brand work checked before anyone is put in front of you.
Briefing that leaves room
Clear requirements on message and claims, with enough latitude that the content still sounds like the person who made it.
Contracts and usage rights
Deliverables, timelines, exclusivity, and how long you may run the content, all agreed in writing before production starts.
Paid amplification
The posts that earn attention organically put behind spend and pointed at a page built to convert, rather than left to the algorithm.
Measurement you can act on
Reporting tied to the outcome you named at the brief, so the next campaign starts from evidence instead of instinct.
Brief First, Shortlist Second.
Deciding what the campaign is for before choosing who makes it is what separates a campaign from a content order.
Agree the outcome
We start with what this is meant to change and how you will know, because that determines the kind of creator worth approaching at all.
Shortlist and vet
We come back with a small set from the network, with audience and engagement detail attached, rather than a long list for you to sift.
Contract and brief
Rights, deliverables, and dates in writing, then a brief that is specific about claims and loose about execution.
Amplify and report
We put spend behind what performs, then report against the outcome we agreed rather than against whatever happened to look good.
Where Influencer Budget Goes To Die.
These are the failures the process above exists to avoid.
How do we know the audience is real?
Vetting looks at audience composition and engagement quality, not follower count. Where a profile looks bought, we say so and move on.
How do we stay brand-safe?
Requirements and prohibited claims are agreed in the contract and repeated in the brief, and content is reviewed before it goes live.
Can we measure it properly?
Only if the outcome is named before the brief goes out. We insist on that up front, which is why reporting can point at pipeline instead of views.
Do you actually have creators?
Yes. The network is a running part of this business and creators apply to join it directly, which is why a shortlist comes from people we can already reach.
For Brands, Answered.
The questions we get asked most often about influencer marketing, answered without the sales gloss.
Fewer than most brands expect. A small set that genuinely fits the category, with the best-performing content amplified by paid spend, tends to beat a wide roster of loose fits.
Tell Us What The Campaign Has To Do.
Send us the product and the outcome you are after, and we will come back with what a realistic campaign looks like. A person reads every inquiry and replies by email within 12 hours.
- We will respond within 12 hours.
- We’ll sign an NDA if required.
- Access to dedicated consultant specialists.